HelloFresh – Is it “Everything but the Chef”?


Several weeks ago a little card arrived in our mailbox offering a 50% discount on the HelloFresh food delivery service.  While the website promised “everything but the chef” we were still skeptical, would, or could, a home delivery produce service really live up to expectations?

I’m the kind of person that will agonise over the choice of every individual piece of produce I buy, secondly we both know what we like and dislike (or have a physical reaction with) so obviously we were needing to concede some control to the HelloFresh team.

“The Box” Arrives

We were really looking forward to the arrival of “the box” on Tuesday and during  the afternoon it mysteriously arrived at our doorstep.  This was the easiest and least stressful grocery shopping I’ve ever done!

We quickly opened it and explored the contents.  As you can see from the pictures below pretty much everything is labelled, packed and portioned for HelloFresh customers to match the included recipe cards.

Overall I’d say we’re happy with the quality of the produce, nothings been rotten, cosmetically challenged or not fitting with the claims of freshness.  Looking through he HelloFresh social media presence indicates that from time-time quality can drop the ball.  I’d expect this is largely due to inattention of the packing team and not a deliberate outcome.

The Recipes!

We signed up for the 3 meal, 2 people deal.  So while we may have thought on unpacking the box that “there’s not a huge amount of food here” a lot of the questions would be answered by cooking up the included recipes and seeing how they delivered.

So over the coming posts I’ll go into each recipe from this box…

When listed they don’t sound like culinary adventures, but I’ll throw it back to a bigger question, how often do you cook something different through the week?  In many ways I’m hoping the box provides inspiration to bring more variety into my kitchen and breaks some of the “it’s easy to throw this together” habits of old. We shall see!

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Geek, Car Guy, Former entrepreneur looking for the next big thing while doing the things I should have done 20 years ago. Key pusher and thinker for a large organisation who dreams to be doing something else.

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